Author(s)
Aleksandra Babić
Abstract
This study explores how individuals from 30 European countries use online platforms to rent shared accommodation. Within the study, we used data from Eurostat’s ICT survey, which collects information about people’s use of technology. While the data has some limitations, the study was able to use 14 different indicators to segment countries into clusters. Countries differed in how much people used shared accommodation and these differences were related to factors such as education and family status. The study identified four distinct groups of countries based on how much people use shared accommodation. These groups show different stages of adoption of shared accommodation and provide insights into the characteristics of people who use them. The results of this study could be useful for decision-makers and policymakers, as well as individuals.
Cite this article
Babić, A. (2024, May 10-11). Profiling Shared Accommodation Users: A Segmentation Study of European Countries. In M. Maričić, V. Jeremić & N. Zornić. (Eds.), Proceedings of the first International conference on sharing economy and contemporary business models: Theory and practice, IC-SHARE 2024, Belgrade, Serbia, (pp. 147-151). https://doi.org/10.62863/KHMG4752