Jelena Veljković, Aleksandra Tepavčević


The sharing economy offers a contemporary and environmentally friendly approach to distributing resources, goods, and services among individuals, facilitating waste reduction and sustainable consumption. Over time, sharing platforms have emerged across various sectors such as tourism, transportation, finance, education, and others. The following paper focuses on global cities and the development of the sharing economy ecosystem within them. The main goal of this study is to map certain types of cities according to the level of sharing economy ecosystem development. The conducted analysis is the cluster analysis, using the k-means algorithm on the Sharing Economy Index (SEI) data for 2023. The results show that three segments (Basicville, Mediapolis, and Coexistia) can be identified based on the analysis of nine proposed indicators. The pivotal importance of conducting this analysis lies in its ability to systematically compare cities belonging to similar clusters. Through such comparative assessments, invaluable insights emerge, facilitating the refinement and optimization of sharing economy systems across diverse urban landscapes.

Cite this article

Veljković, J., & Tepavčević, A. (2024, May 10-11). Mapping Sharing Economy Landscapes: A Segmentation Analysis of World’s Cities. In M. Maričić, V. Jeremić & N. Zornić. (Eds.), Proceedings of the first International conference on sharing economy and contemporary business models: Theory and practice, IC-SHARE 2024, Belgrade, Serbia, (pp. 86-90). https://doi.org/10.62863/NSMA7307.